Martha Ridewear is a new Swedish clothing company founded by Annika Vannerus and Hanna Bååth fall 2008. They could see that there was a lack in the market for ridewear that were still fashionable. Ridewear has been looking the same for many years and the target group is normally a very picky customer when it comes to fashion. The idea was to connect the qualities of fashion/ design/ quality and riding inspired by the great adventurers in the 30’s or 40’s in combination with a street look.

Martha Ridewear is unique in its way of using all those qualities in building the clothing concept. A stylish ridejacket could be combined with a denim riding pant and the combination rather makes you think of trendy shops or cool rock clubs than riding lessons. Many customers chose to wear the clothes at work or in town. Meanwhile the clothing have lots of attitude they are also built and constructed by people with lots of knowledge from what you need when doing the sport (riding) and Martha Ridwear have high quality standards with focus on design and high quality in material and bodyshape. We have connected the most experienced people within their different professions and those who work with Martha are:

Annika Vannerus, Martha Ridewear´s founder
Photogapher

Hanna Bååth, Martha Ridewear´s founder
Entrepreneur, musician

Maria Bovin, Designer
Filippa K, Stella McCartney, Peak Performance, Fjällräven

Gunilla Gunnarsdotter, patterncutter
Acne, Nudie Jeans, Fjällräven, Blå Kläder

Axel Wolrath, Buyer
Filippa K, Hope, Casall

Sofia Grandinson, Graphic designer
Ytterborn & Fuentes, Sthlmwhite

Jerker Vannerus
Prenax, Safemind

Menthor;
Peter Lindblom, designer
H&M, JC, Björn Borg, Gant, Bomerang, Fjällräven, Peak Performance